Sold separately
Founder Documents
Step-by-step workbooks and spreadsheets for every stage of your Journey, sold separately from the plans. Each one has its own page with a short video and plain instructions. Pay once and keep it.
Three ways to buy
- One document$7Pick just the one you need.
- A stage pack$5 a documentEvery document in one stage. You save $2 on each.
- Everything$99All 33 documents, plus new ones as we add them.
Every document comes in Google, Microsoft (Word or Excel) and PDF. Pay once and keep it.
No account needed. Pay, then download right away. We also email you a private link so you can come back later.
Every document comes with
Plain steps
Written so anyone can follow it, one step at a time.
Worked examples
See a filled-in example before you write your own.
Do it with AI
Every workbook has copy-paste prompts for a free AI tool.
Three formats
Google, Microsoft (Word or Excel) and PDF. Print it or type in it.
Everything
Every Founder Document in the Store, all at once. We add new ones as we make them.
That's $132 less than buying all 33 one at a time.
About 272 hours of work, already done for you.
- All 33 documents
- 23 workbooks
- 10 spreadsheets
- 9 stages
Shop by stage
Pick a stage of your Journey. Not sure where to start? Begin with stage 1, Desire.
Stage 1 of 9
Desire
Clarify what you want
3 documents
Desire pack
All 3 Desire documents together: 2 workbooks and 1 spreadsheet.
$2 less per document than buying them one at a time.
About 28 hours to make these yourself.
What You Already Bring
List the skills, experience, people and money you can build on.
About 10 hours to make yourself
What Kind of Business Fits You?
Test three kinds of business against your time, money and limits.
About 9 hours to make yourself
Safe Money and Time Planner
Work out what you can safely risk each month, and the hours you really have.
About 9 hours to make yourself
Stage 2 of 9
Discovery
Understand the problem
5 documents
Discovery pack
All 5 Discovery documents together: 4 workbooks and 1 spreadsheet.
$2 less per document than buying them one at a time.
About 38 hours to make these yourself.
Is This a Real Problem?
Use what real people told you to decide if the problem is worth your time.
About 7 hours to make yourself
How to Talk to Potential Customers
Have useful talks with people, without selling to them or pushing them toward the answer you want.
About 8 hours to make yourself
Customer Conversation Notes
Write down what people really said, and compare it across conversations.
About 7 hours to make yourself
How to Use AI to Create a Customer Avatar
Turn your real customer notes into an honest one-page profile.
About 10 hours to make yourself
Conversation Tracker
Keep track of who to talk to, when, and what you heard.
About 6 hours to make yourself
Stage 3 of 9
Idea
Shape your solution
2 documents
Idea pack
All 2 Idea documents together: 1 workbook and 1 spreadsheet.
$2 less per document than buying them one at a time.
About 13 hours to make these yourself.
Is This Idea Worth Pursuing?
Separate facts from guesses and decide whether it deserves a test.
About 7 hours to make yourself
Stage 4 of 9
Validation
Test and refine
3 documents
Validation pack
All 3 Validation documents together: 2 workbooks and 1 spreadsheet.
$2 less per document than buying them one at a time.
About 21 hours to make these yourself.
What Did You Learn?
Turn one real result into a clear decision about what to do next.
About 7 hours to make yourself
Test Tracker
Record each test, what counted as a yes, and what happened.
About 6 hours to make yourself
Stage 5 of 9
Foundation
Build the basics
6 documents
Foundation pack
All 6 Foundation documents together: 4 workbooks and 2 spreadsheets.
$2 less per document than buying them one at a time.
About 50 hours to make these yourself.
Build Your First Offer
Turn what you learned into one small offer people can say yes to.
About 10 hours to make yourself
Price Your Offer
Set a first price that covers your costs and your time.
About 9 hours to make yourself
Pricing Calculator
Change one number and see your price and what you keep.
About 6 hours to make yourself
Set Up the Basics
Put the few protections in place before money changes hands.
About 10 hours to make yourself
Simple Terms for Your Customers
Agree the basics in plain English before the work starts.
About 9 hours to make yourself
Simple Money Tracker
Money in, money out, and what to set aside for taxes.
About 6 hours to make yourself
Stage 6 of 9
First Customers
Get to market
4 documents
First Customers pack
All 4 First Customers documents together: 3 workbooks and 1 spreadsheet.
$2 less per document than buying them one at a time.
About 33 hours to make these yourself.
Find Your First Customers
Reach out to real people, one at a time, and land your first paying customers.
About 10 hours to make yourself
Outreach Tracker
A free mini customer list: who you contacted and what's next.
About 6 hours to make yourself
Handling "No" and Asking for Feedback
Learn from every no, and ask your first customers what worked.
About 8 hours to make yourself
Delivering Your First Jobs Well
Start, deliver and close out every job the same good way.
About 9 hours to make yourself
Stage 7 of 9
Early Operations
Deliver and learn
4 documents
Early Operations pack
All 4 Early Operations documents together: 2 workbooks and 2 spreadsheets.
$2 less per document than buying them one at a time.
About 39 hours to make these yourself.
Run the Business Without Chaos
Find where the business leaks and plug it with a short weekly routine.
About 10 hours to make yourself
Your Customer Flow
Map every step from first message to paid and closed.
About 11 hours to make yourself
Stage 8 of 9
Systemization
Make it repeatable
3 documents
Systemization pack
All 3 Systemization documents together: 3 workbooks.
$2 less per document than buying them one at a time.
About 27 hours to make these yourself.
Write Your First Process
Write one task down so someone else could follow it.
About 9 hours to make yourself
Exceptions and Quality Checks
Handle the unusual cases and add small checks where mistakes happen.
About 9 hours to make yourself
Where the Business Still Depends on You
See what only works because you're there, and loosen it first.
About 9 hours to make yourself
Stage 9 of 9
Organization
Build for the long term
3 documents
Organization pack
All 3 Organization documents together: 2 workbooks and 1 spreadsheet.
$2 less per document than buying them one at a time.
About 23 hours to make these yourself.
Do You Need Help Yet?
Check whether your workload really needs another person.
About 8 hours to make yourself
Define the Role Before the Person
Describe the work, what "done well" means, and what they can decide.
About 9 hours to make yourself
Questions about the documents
What formats do the documents come in?
Every document comes as Google (Docs or Sheets), Microsoft (Word or Excel) and PDF. Pay once and it’s yours to keep.
What if a document I bought doesn’t work or never shows up?
Contact Support. If we can’t fix it within 7 days, we refund you. The details are on our Refunds page.