← Store / Foundation / Price Your Offer
Foundation · Build the basics
Price Your Offer
Set a first price that covers your costs and your time.
- Workbook
- 9 pages
- About 60 to 90 minutes to fill in
- Google Docs · Word · PDF
Making this yourself would take about 9 hours: working out the steps, writing the examples and setting it up in Google, Microsoft and PDF. It's done for you.
The voice in this video is George's, made with AI.
What it's for
You have one clear offer and you're about to tell real people what it costs. Use it to set a fair first price you can stand behind, and a plan for when to change it.
Pairs well with
- Build Your First Offer (have one clear offer first)
- Pricing Calculator (does the math for you in a spreadsheet)
- Simple Terms for Your Customers (put the price in writing)
What you'll leave with
- What one job really costs you, and how much of your time it really takes.
- Your floor: the lowest price you can charge without losing money.
- A clear picture of what people pay for other ways to get the same result.
- One simple price you can say out loud, plus answers for extras, discounts and deposits.
- Your own rules for when to raise it, and a one-page My Price Sheet.
Look inside
How to use it
Work through the steps in order. Each one has a worked example and space to write your own answer.
- Say Exactly What You Are PricingPin down one job, from start to finish.
- Add Up What One Job Costs YouCount the money that leaves your pocket every time.
- Count Your Real TimeInclude travel, messages and everything around the job.
- Find Your FloorWork out the lowest price that doesn't lose money.
- Look at What People Already PaySee what your customer is comparing you to, even if it's doing nothing.
- Pick a Price You Can Say Out LoudChoose one simple number at or above your floor, and practice saying it.
- Decide on Extras, Discounts and DepositsWrite your answers now, while you're calm.
- Decide Now When You Will Raise ItSet your rules before you start.
- Try It and Write Down What HappensRecord how your next five quotes go.
- Tools That Help HereSee the free tools that help.
- Do It With AIUse the prompts to check your math.
- My Price SheetFill in your price on one page and keep it near your phone.
Tips
- Your first price isn't forever. A price that quietly loses money on every job is the one to avoid.
- Say your price out loud a few times before your first quote.
- Revisit it after five quotes, using what you wrote down.
Three formats, one purchase
- Google DocsMake a copy in your Google Drive and type straight into it.
- Microsoft WordDownload and fill it in on your computer.
- PDFPrint it and fill it in with a pen.
Foundation pack
Also in the Foundation pack
6 documents in all
Build Your First Offer
Turn what you learned into one small offer people can say yes to.
About 10 hours to make yourself
Pricing Calculator
Change one number and see your price and what you keep.
About 6 hours to make yourself
Set Up the Basics
Put the few protections in place before money changes hands.
About 10 hours to make yourself
Simple Terms for Your Customers
Agree the basics in plain English before the work starts.
About 9 hours to make yourself
Simple Money Tracker
Money in, money out, and what to set aside for taxes.
About 6 hours to make yourself
Ready to start?
Pay once, keep it, and download it as often as you like.