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Foundation · Build the basics
Build Your First Offer
Turn what you learned into one small offer people can say yes to.
- Workbook
- 10 pages
- About 90 minutes to fill in
- Google Docs · Word · PDF
Making this yourself would take about 10 hours: working out the steps, writing the examples and setting it up in Google, Microsoft and PDF. It's done for you.
The voice in this video is George's, made with AI.
What it's for
You've talked with potential customers or watched a problem up close, and you have a realistic way to help. Use it to turn that into one small offer a real person can understand and say yes or no to.
Pairs well with
- Price Your Offer (set the price)
- Simple Terms for Your Customers (agree on the basics)
- Find Your First Customers (put it in front of people)
What you'll leave with
- A clear first customer and the useful change you can offer them.
- Three versions of the offer compared side by side.
- One chosen offer with written limits on what's included and what isn't.
- A one-page finished first offer you can show a real person.
- A simple way to record how people respond, and rules for what you'll do about it.
Look inside
How to use it
Work through the steps in order. Each one has a worked example and space to write your own answer.
- Start With What's RealWrite what you actually know, kept apart from what you hope.
- Describe the Useful ChangeSay what becomes easier, faster, clearer or safer for the customer.
- Build Three VersionsCompare a few sizes of the offer before you pick one.
- Choose and Bound the OfferPick one and write exactly where it stops.
- Pressure-Test Before You SellRead it as a slightly doubtful customer would, then as the person delivering it.
- Your Finished First OfferFill in the one page to keep, share and revise.
- Learn From Your First CustomersAsk for a real next step and record what people actually do.
- Tools That Help HereSee the free tools that help.
- Do It With AIUse the prompts to compare versions and tighten your wording.
- Your Next StepChoose the smallest sensible move.
Tips
- Don't pick the biggest version because it sounds impressive. Small offers are easier to deliver and learn from.
- Write what's not included. It saves arguments later.
- Show the finished page to one real person this week.
Three formats, one purchase
- Google DocsMake a copy in your Google Drive and type straight into it.
- Microsoft WordDownload and fill it in on your computer.
- PDFPrint it and fill it in with a pen.
Foundation pack
Also in the Foundation pack
6 documents in all
Price Your Offer
Set a first price that covers your costs and your time.
About 9 hours to make yourself
Pricing Calculator
Change one number and see your price and what you keep.
About 6 hours to make yourself
Set Up the Basics
Put the few protections in place before money changes hands.
About 10 hours to make yourself
Simple Terms for Your Customers
Agree the basics in plain English before the work starts.
About 9 hours to make yourself
Simple Money Tracker
Money in, money out, and what to set aside for taxes.
About 6 hours to make yourself
Ready to start?
Pay once, keep it, and download it as often as you like.