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Desire · Clarify what you want
What Kind of Business Fits You?
Test three kinds of business against your time, money and limits.
- Workbook
- 9 pages
- About 60 to 90 minutes to fill in
- Google Docs · Word · PDF
Making this yourself would take about 9 hours: working out the steps, writing the examples and setting it up in Google, Microsoft and PDF. It's done for you.
The voice in this video is George's, made with AI.
What it's for
You know you want to start something, but you keep circling the same few ideas, or you have none at all. Use it to narrow things down before you spend money or tell anyone you're starting.
Pairs well with
- What You Already Bring (do this first)
- How to Talk to Potential Customers (your next step: real conversations)
What you'll leave with
- Your limits written as clear fit rules, so a direction can be ruled in or out quickly.
- A plain-English map of six kinds of small business, with the honest good and bad of each.
- Three different directions, scored side by side against your own life.
- One direction to look into (not commit to), and the first conversation or observation to do next.
Look inside
How to use it
Work through the steps in order. Each one has a worked example and space to write your own answer.
- Turn Your Limits Into Fit RulesWrite your hours, money and hard limits first, before ideas can talk you out of them.
- The Six Kinds of Small BusinessRead what each kind costs to start, how fast it brings in money, and how tied it is to your hours.
- Sketch Three Genuinely Different DirectionsWrite three rough sentences: who you'd help, with what, and roughly how they'd pay.
- Score Each Direction Against Your LifeFill in the fit comparison and learn how to read the scores.
- Separate What You Know From What You're GuessingTurn each question mark into something to check, including hidden costs and requirements.
- Choose One Direction to InvestigatePick one to learn about next, not to bet your savings on.
- Tools That Help HereSee the free tools that help.
- Do It With AIUse the prompts to compare your options and have a free AI tool push back on your favorite.
- Your Result: Fit Comparison and First MoveFill in the one-page summary to keep.
Tips
- Write your fit rules before you look at ideas. Exciting ideas quietly rewrite your limits if you don't.
- A hard-limit "no" beats any high score. If a direction needs hours you don't have, it's out for now.
- Come back to the result page after your first real conversation.
Three formats, one purchase
- Google DocsMake a copy in your Google Drive and type straight into it.
- Microsoft WordDownload and fill it in on your computer.
- PDFPrint it and fill it in with a pen.
Desire pack
Also in the Desire pack
3 documents in all
What You Already Bring
List the skills, experience, people and money you can build on.
About 10 hours to make yourself
Safe Money and Time Planner
Work out what you can safely risk each month, and the hours you really have.
About 9 hours to make yourself
Ready to start?
Pay once, keep it, and download it as often as you like.