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Handling "No" and Asking for Feedback
Learn from every no, and ask your first customers what worked.
- Workbook
- 8 pages
- About 60 minutes to fill in
- Google Docs · Word · PDF
Making this yourself would take about 8 hours: working out the steps, writing the examples and setting it up in Google, Microsoft and PDF. It's done for you.
The voice in this video is George's, made with AI.
What it's for
You've started offering your work to real people, and some have said no, gone quiet, or bought and moved on. Use it to learn from all of them.
Pairs well with
- Find Your First Customers (where the no's come from)
- Outreach Tracker (record replies as they come in)
- Delivering Your First Jobs Well (do the work well for the yeses)
What you'll leave with
- Every recent no written down, and sorted by what it was really about.
- Calm replies for the worries you hear most, that answer without pushing.
- A clear line for when to let someone go.
- Short, easy questions to ask customers what worked and what was hard.
- A way to tell people what you changed, ask happy customers for a few words, and a Feedback Log you keep using.
Look inside
How to use it
Work through the steps in order. Each one has a worked example and space to write your own answer.
- Write Down Every NoInclude the silent ones.
- Sort What Each No Is Really AboutTiming, money, trust, or not for them.
- Respond Without PushingWrite honest answers to the worries you hear most.
- Know When to Let GoLet final no's go kindly.
- Ask Your Customers What Worked and What Was HardAsk while the work is fresh.
- Ask People Who Said No (Just Once)One short, easy question.
- Record It in One PlaceSo patterns show up.
- Choose One Change to TryChange the thing that came up most, and only that.
- Close the Loop, and Ask for a Kind WordTell people what you changed, and ask happy customers if you may share what they said.
- Tools That Help HereSee the free tools that help.
- Do It With AIUse the prompts to spot patterns without inventing any.
- My Feedback LogCopy this page and add a line after every no and every customer conversation.
Tips
- A no is about the offer, not about you.
- Your job isn't to turn every no into a yes. It's to understand enough of them.
- Look over the log every few weeks. Patterns take a few weeks to show.
Three formats, one purchase
- Google DocsMake a copy in your Google Drive and type straight into it.
- Microsoft WordDownload and fill it in on your computer.
- PDFPrint it and fill it in with a pen.
First Customers pack
Also in the First Customers pack
4 documents in all
Find Your First Customers
Reach out to real people, one at a time, and land your first paying customers.
About 10 hours to make yourself
Outreach Tracker
A free mini customer list: who you contacted and what's next.
About 6 hours to make yourself
Delivering Your First Jobs Well
Start, deliver and close out every job the same good way.
About 9 hours to make yourself
Ready to start?
Pay once, keep it, and download it as often as you like.