BOOKS
Books worth your time
You don't need a business degree. These books teach the parts that matter most when you're starting small: spend less, talk to real customers, keep some of the money, and let AI help.
FROM GEORGEBootstrap Your BusinessHow to Start a Business for Less, Step by Step, with AIby George Waters. Our own guide: 9 steps, little money, real how-to. Each step shows the way to do it for less and the way to do it with AI.Get the paperback on Amazon 
The $100 Startup by Chris Guillebeau. Real people who started a business with very little money.
The Mom Test by Rob Fitzpatrick. How to ask customers questions so they tell you the truth. Short and easy to read.
Company of One by Paul Jarvis. Why staying small on purpose can be the smart move.
Profit First by Mike Michalowicz. A simple way to make sure the business keeps some of the money it makes.
The E-Myth Revisited by Michael E. Gerber. Why you should build simple systems instead of doing everything yourself.
The Lean Startup by Eric Ries. Test small before you spend big.
Building a StoryBrand by Donald Miller. How to explain what you sell in plain words.
$100M Offers by Alex Hormozi. How to make an offer people want to say yes to.
Co-Intelligence: Living and Working with AI by Ethan Mollick. A plain guide to working side by side with AI.
Clockwork by Mike Michalowicz. Get the business running without you doing every task.
Rework by Jason Fried and David Heinemeier Hansson. Short chapters on starting small, keeping costs low, and skipping what you don't need.
Show Your Work! by Austin Kleon. How to get noticed by sharing what you do, without paying for ads.
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