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Analytics & Reporting

Google Analytics

Google's free tool that shows how many people visit your website and what they do there.

by Google

Visit Google Analytics (opens in a new tab)
Free option
Yes
Starting price
None for small businesses (Analytics 360 is an enterprise plan with quote-based pricing)
Price checked
November 2, 2026

Using a tool supports your work. It does not move your Journey forward on its own. Always confirm the price on the company's website before you pay.

Google Analytics — Founder Tools — Bootstrap Your Business