STAGE 4 OF 9
Validation
Find out if your idea helps people enough to deserve more of your time and money.
Download the free guide (PDF)WHAT YOU'LL HAVE BY THE END
- Proof of how real people respond, not just what they say.
- A clear view of which of your guesses held up and which didn't.
- A decision: test again, change course, stop, or move on to Foundation.
DO IT FOR LESS
Test by hand before you build anything. A conversation, a simple mockup, or a small trial with one customer costs little or nothing.
DO IT WITH AI
Copy this into any AI tool, like ChatGPT, Claude, or Gemini. Fill in the brackets first.
My idea is [your idea], for [who it's for]. List the three guesses my idea depends on most. For each one, suggest the smallest, cheapest test I could run this week to find out if I'm wrong.